Kalshi × Live! Hospitality
objective
Kalshi wanted to introduce prediction markets to sports fans by showing up where they were already gathering to experience the world’s biggest sporting event. Rather than relying solely on digital advertising, the brand sought a sponsorship that would create real-world engagement, drive awareness, and make Kalshi a natural part of the FIFA World Cup viewing experience.
The challenge was finding a platform that combined massive foot traffic, passionate sports fans, and the ability to activate across multiple major markets with a single partnership.
CAMPAIGN
Using the Anvara sponsorship marketplace, Kalshi identified Live! Hospitality—one of the nation’s leading portfolios of sports and entertainment destinations—as the ideal platform for a nationwide FIFA World Cup activation. Working alongside Anvara’s White Glove team, Kalshi quickly negotiated and executed a partnership spanning Live! at the Battery (Atlanta), Texas Live! (Arlington), Kansas City Live!, Ballpark Village (St. Louis), and Xfinity Live! (Philadelphia).
As the exclusive prediction market across the participating venues, Kalshi was integrated throughout nearly every aspect of the fan experience during the six-week tournament. The partnership featured venue-wide LED signage, branded table tents throughout bars and restaurants, social media promotion, and hundreds of roaming brand ambassadors who engaged directly with fans throughout every matchday.
Thousands of Kalshi-branded jerseys were distributed across the activation, while fans experienced the tournament surrounded by Kalshi branding on digital displays throughout the venues. The result was a sponsorship that seamlessly connected prediction markets with one of the world’s largest sporting events in the exact places where fans gathered to watch together.
RESULTS
Over the six-week FIFA World Cup, Kalshi transformed five of America’s premier sports entertainment destinations into an immersive prediction market experience.
4 million+ visitors reached across five Live! Hospitality entertainment destinations during the six-week tournament
Exclusive Prediction Market designation across participating venues
Venue-wide LED digital signage displayed throughout the FIFA World Cup
Hundreds of on-site brand ambassadors engaging directly with fans
Thousands of branded jerseys distributed throughout the activation
Branded table tents placed across bars and restaurants throughout each venue
Social media promotion supporting the partnership throughout the tournament
By integrating Kalshi directly into where millions of fans gathered to watch the FIFA World Cup, the campaign transformed live match viewing into an interactive prediction market experience while introducing the brand to sports fans at national scale.
Key fact
Kalshi used Anvara to identify Live! Hospitality from thousands of sponsorship opportunities, then leveraged Anvara’s White Glove team to coordinate brand ambassadors, jersey giveaways, and nationwide activation across five entertainment destinations. The result was a six-week FIFA World Cup campaign that reached more than 4 million visitors through immersive, on-site fan engagement.
