Legendz × Hyrox
Turning Halftime Into a Social Surge
objective
Legendz, a fast-growing sweepstakes casino platform, wanted to make a bold entrance into the real world, building awareness and sign-ups through a high-energy, culturally relevant environment. With Hyrox Boston, a global fitness event drawing over 15,000 athletes and fans, the brand saw an opportunity to surprise and engage a new audience where competition and energy naturally collide.
CAMPAIGN
Legendz partnered with Anvara to bring its vision for a live activation to life. Working alongside our network of experiential partners, we helped ideate and facilitate a first-of-its-kind mobile gaming lounge that bridged gaming and live sport.
The space featured:
A gaming lounge where attendees could play virtual games and win in-platform rewards.
A live leaderboard screen where fans could follow the action and win prizes based on outcomes within the event.
On-site brand ambassadors guiding attendees through the experience and driving app sign-ups.
RESULTS
The result was a constant flow of curious festivalgoers, with hundreds of participants engaging throughout the weekend - many experiencing Legendz for the first time.
15,000 attendees reached throughout the weekend
Hundreds of participants engaged directly with the activation
Strong brand awareness and discovery among an untapped, fitness-driven audience
Reinforced Legendz’s positioning as a social-first, experience-driven gaming brand
Key fact
Legendz used Anvara to bridge digital engagement and live sport, creating a cultural moment that introduced the brand to thousands and positioned it as a fresh new player in sweepstakes gaming.
