Slash x 3rd Space
objective
Slash, a rapidly growing fintech platform, wanted to fast-track credibility with the people who matter most to its business - founders, executives, and cultural tastemakers. Rather than chasing impressions at scale, Slash needed something sharper: direct access to an ultra-targeted, high-influence audience in a setting where attention is earned, not bought.
The challenge wasn't just finding the right room. It was getting into one that doesn't open its doors easily.
CAMPAIGN
Through the Anvara platform, Slash identified Third Space - one of the most sought-after private dinner series and communities in New York City. With an invite-only guest list of just 50 people per event, Third Space curates what's widely considered the hardest room to get into in NYC, drawing founders, operators, investors, and public figures who shape culture and capital.
Anvara connected Slash directly with the Third Space team, and working closely with them on integration, the brand moved from first discovery to a fully executed activation in less than 14 days.
Slash didn't just sponsor a dinner - it embedded itself into the experience. The brand showed up as a natural part of the evening, earning proximity and credibility with exactly the type of people who drive fintech adoption at the highest levels.
RESULTS
In under two weeks, Slash turned a cold opportunity into one of the most targeted brand activations in its history:
50 ultra-exclusive attendees — founders, executives, investors, and cultural figures, handpicked by Third Space.
Direct access to Slash's exact ICP in an intimate, high-trust environment where conversations happen naturally.
Instant social credibility — association with NYC's most elite private community positioned Slash alongside the names and faces that define the city's business and cultural scene.
Full activation in under 14 days — from opportunity identification on the Anvara platform to integration with Jake's team to the dinner itself.
Key fact
Slash used Anvara to discover an opportunity that doesn't show up in a media kit or a cold outreach thread. By surfacing Third Space through the platform and compressing the entire process - discovery, evaluation, coordination, and execution - into less than two weeks, Anvara turned an exclusive, invite-only community into a launchpad for Slash's brand among the most influential audience in New York City.
