Overview VidSummit is a three day business conference for the creator economy, co-owned by MrBeast, Derral Eves and Shonduras and built for operators, not fans. 1441 Collective runs two branded activations inside it, a community run and a sprint race, and each carries a single exclusive title partner. On site The community run pairs a group run with a creator led mobility session, then coffee, product sampling and networking. The sprint series is an elimination style 50-100 meter race run in bracketed heats, opening with a ceremony and closing with awards, a cash prize for the winner and a short after party. Both activations include a branded sampling station on site and sponsor remarks to the field. Audience The room holds video creators, brand owners, editors and agencies alongside executives from the social platforms and brand marketing world. The audience will skew heavily towards emerging to mid-sized internet content creators. Talent and Influencers LA Based fitness celebrity Nick Walker, https://www.instagram.com/nickwalkerfitness/?hl=en, will be at the center of these activations. In attendance will be many of the conference's headline speakers such as Caleb Hammer (Keynote speaker), Derral Eves, Allison Yazdian, Robert Kaliati, HOPESCOPE, Futcrunch, Dr. Plants, DANTIC, Wild Adventure Girls, and Rob Balasabas Track record 1441 Collective has run this activation model before for On Running's unsanctioned street races, the Dirty Dash series with Dirty Bird Running, a community shakeout at HYROX NYC and Worlds, and a multi day operation at Leadville 100.