Partner with the 2026 New England Warmup, a high-level grassroots basketball event featuring top boys teams from across the region. Taking place at The Mill Works in Westford, MA, the event will host 156 teams, 1,404 athletes, and more than 3,500 spectators over two action-packed days. Brands have a unique opportunity to engage directly with Gen Z athletes and families while building lasting connections within the New England basketball community.