Partner with the 2026 The Warmup, a premier grassroots basketball event bringing elite boys teams to Memphis, TN. Hosted at the Memphis Sports & Events Center, the event will feature 252 teams, 2,268 athletes, and over 5,600 spectators across two high-energy days of competition. This is a strong opportunity for brands to connect with Gen Z athletes and their families while building meaningful engagement within the Midwest youth basketball community.