The 42nd Annual Main Street Festival is one of Middle Tennessee’s biggest spring traditions - transforming historic downtown Franklin, Tennessee into a high-energy, walkable festival experience packed with shopping, food, entertainment, and family fun. The event welcomes 150,000+ attendees over two days, delivering unmatched mass visibility and true community goodwill in a market brands want to reach. Main Street Festival is produced by Downtown Franklin Association, part of The Heritage Foundation of Williamson County, TN—a 501(c)(3) nonprofit chartered in Tennessee in 1967. The Foundation’s work preserves and promotes the historic places, stories, and culture of the community, and its festivals are a marquee driver of downtown energy and economic vitality. HF Sponsorship Overvie From a brand standpoint, you’re aligning with a uniquely affluent and educated region (median household income $131k, 66% bachelor’s degree or higher, 22 miles from Nashville). HF Sponsorship Overview Across the festival portfolio, the Foundation and DFA bring 300k+ annual attendees downtown with $8.25M+ in annual economic impact and $3.63M+ spent on shopping annually, meaning your presence shows up where commerce and community pride intersect. Sponsorship can be structured as high-visibility brand presence, on-site experiential engagement, or a blend of both - built around your goals