All Florida Pro League is a traveling professional pickleball league that runs stops across the state, with players competing for $25,000 in prize money. Each stop pairs the pro matches with amateur events and fan activations, building out a season that reaches roughly 1,000 attendees. The audience skews young and male: 70% male, average age 40, with strong crossover into the sports-betting and millennial demographic. Coverage streams on Amazon Prime Video plus Pickle TV and Selkirk TV, drawing an estimated 30,000 broadcast viewers. Brands get exposure across a growing multi-platform footprint, from on-site activations at each stop to livestream and broadcast placement, connecting with a social following of over 10,500 and an audience actively engaged in the fast-growing pickleball community.