The ASICS Los Angeles Marathon is the 6th largest marathon in the U.S., drawing 34,000 runners representing all 50 states and 70 countries, plus a two-day Lifestyle Expo at Dodger Stadium that pulls 80-plus vendor and sponsor activations and 70,000-plus attendees. The race is ranked 9th globally in economic impact, generating an estimated $122 million for Los Angeles, and its Emmy-nominated broadcast runs five hours of programming. The field is 55 percent male, 45 percent female, averages age 35, and is 85 percent Southern California-based, drawing a broad, health-focused, community-minded audience across the city's largest single community event. Beyond the race itself, an Enterprise Charity Program spanning 180-plus organizations has raised over $76 million, including $7.2 million from the McCourt Foundation for neurological research, giving brands a way to align with both scale and cause.