ATB Classic is one of Canada's premier stops on the PGA TOUR Americas, held at the Jack Nicklaus-designed Northern Bear Golf Club over a week where rising golf stars compete for a shot at the Korn Ferry Tour, drawing an expected 15,000 attendees to Alberta. The audience runs 83% male and 17% female, weighted toward high-net-worth individuals and business decision-makers who move markets, generating over 2.19 million social impressions around the event. Beyond the golf, the ATB Classic is a content-rich, high-touch platform packed with hospitality perks, Pro-Am access and digital amplification, driving $2 to $4 million in economic activity and giving brands unmatched access to HNWIs and golf fans alike.