Athletes First Tailgate Tour is a nationwide college football tour that lands at powerhouse campuses including Texas, Alabama, LSU, Michigan, Ohio State, Notre Dame, Georgia, Oklahoma and Florida over a four-month season. The tour draws 15,000+ attendees across 11 stops, combining NFL player appearances, NIL athlete campaigns and live podcast tapings inside the country's most passionate fan bases. The crowd is college football's core: students, young professionals and sports bettors who follow NIL stars and NFL players as closely as their own teams. Off-site, the tour's roster carries a 104K+ social following and feeds a fast-growing creator economy audience across TikTok, Instagram and Snapchat. Brands get a full experiential and content engine rather than a single-day buy: on-site activations, branded recap content, mobile hauler road branding and NIL integrations that generate 11M+ social impressions. It is built as a turnkey, multi-city partnership, not a one-off sponsorship.