Overview The Athletes First Tailgate Tour is a free traveling tailgate that follows college football's biggest games on a 55-foot custom hauler that opens into a hospitality lounge, a VIP area, a podcast studio and a live stage. It sets up in town ahead of kickoff, often the night before. The 2026 schedule lists 12 stops, from Wisconsin and Notre Dame at Lambeau Field in September to the College Football Playoff National Championship in Las Vegas, the first season with two playoff games on it. Athletes First, the football agency founded in 2001 that represents NFL players, coaches and broadcasters, runs the tour through its production arm, GOAT Farm Media. On site Most stops, eight of the 12 in 2026, are built around live tapings of a program's own podcast, produced by Sinclair's AMP Sports and streamed on YouTube, with live music, tailgate food and brand activations around the stage. The tour parks where the fans already are: Victory Lap on West 24th Street in Austin, Campus Corner in Norman, a lot on Oakland Avenue in Ann Arbor, the FOX 11 Fieldhouse in Green Bay. The Austin stop in 2026 was 18 and over and ran three hours on a Friday evening. Audience Fans of both teams come out ahead of the game, so a stop reaches home and visiting supporters in the same place. The shows reach a second audience at home: each one is a standing podcast for one program, published on Apple, Spotify, YouTube, Instagram, TikTok and X. Talent and Influencers The talent is the podcast hosts, most of them former players and coaches. In 2026 that meant Mack Brown and Vince Young on The Stampede, Cardale Jones and Beanie Wells on The Script, AJ McCarron and Trent Richardson on The Dynasty, Phillip Fulmer and Erik Ainge on The Riverside, Mike Golic Jr. and Jessica Smetana on The Echoes, and Urban Meyer and Mark Ingram II on The Triple Option. Colt McCoy and Jamaal Charles joined the Austin taping in 2026, and Packers head coach Matt LaFleur came through the Green Bay stop that year. Jake Butt hosted The Blue Print from Ann Arbor in 2025. Track record The tour made its first stop in 2023. Its 2025 season ran 11 stops, opening at Ohio State and Texas and closing at Army-Navy in Baltimore, and AMP Sports signed on as exclusive media partner that year and returned for 2026. The 2026 schedule grew to 12 stops, with two playoff games including the National Championship. Brand presence In 2025 Bud Light was the official beer, NÜTRL the official vodka seltzer, Dollar Shave Club rode along, and Pop-Tarts brought its Edible Mascots to four stops. The December 2025 playoff stop in Norman was presented by NHTSA with State Farm, with Google, Wendy's and Diet Dr Pepper on site. For 2026 Visit Las Vegas took the presenting position, Skrewball Whiskey signed for all 12 stops to sample and shoot social content with pro players, and Wendy's took the playoff stops. Partners buy the full tour or a single stop.