Austin Food & Wine Festival returns to Auditorium Shores for a three-day celebration of Texas and national culinary talent against the Austin skyline, drawing roughly 6,000 food, wine, and spirits enthusiasts for tastings, demos, and brand experiences. The audience is sophisticated and largely 25 to 55, skewing slightly female (55/45), with James Beard Award-winning chefs and top beverage brands drawing a foodie-forward, affluent crowd backed by a 60K social following. Brands activate through curated tasting experiences, high-traffic footprint space, custom lounges, and chef collaborations, an ideal fit for premium CPG, beverage, and hospitality partners in one of America's trendiest cities.