Overview BJ McLeod is a NASCAR driver who built his own Cup Series team, and this package puts a partner's brand on the truck he drives in two Craftsman Truck Series races in fall 2026: at Charlotte Motor Speedway in October, on the oval, and at Homestead-Miami Speedway in November, the finale of the 2026 Truck Series season. McLeod, from Wauchula, Florida, founded Live Fast Motorsports with Joe Falk in 2020, and after 2023 the team ran its No. 78 Chevrolet on a part-time Cup schedule out of Mooresville, North Carolina. On site The team's VIP program, as it sells it for Cup races, gives a partner's guests a walk down pit lane before the race, a garage pass to watch the crew set up, time with McLeod for photos and autographs before the green flag, and hospitality with food, drink and a viewing position. Guests get race scanners to listen to the team's radio and spotter through the race, and the partner gets its own space to show product to fans on site. Talent and Influencers McLeod made his first Cup start at New Hampshire in 2015 and by 2026 had 151 Cup starts across 11 seasons. He finished 19th in the 2019 Daytona 500, and at the 2021 summer race at Daytona he survived the wrecks to finish ninth, his first top ten in any of NASCAR's three national series. In February 2026 he was awarded the final spot in the Daytona 500 field after post-Duel inspection. In trucks, he drove Spire Motorsports' No. 07 at Charlotte in May 2025, his first Truck start since 2021, and finished 15th to match his career best. Track record Live Fast bought Go Fas Racing's charter in 2020, debuted the No. 78 at the 2021 Daytona 500 and sold the charter to Spire Motorsports for a reported $40 million in 2023. The team's best Cup finish through 2025 was seventh, in the rain-delayed 2022 summer race at Daytona. Before Live Fast, McLeod ran his own Xfinity and Truck Series operation, B.J. McLeod Motorsports, and in 2025 he co-founded the Pigeon Forge Racing Coaster, which sponsored his truck at Charlotte that year. Brand presence The team sells four positions on the vehicle. The title partner takes the whole paint scheme - hood, quarter panels, roof and rear - with the largest block of VIP passes, a race-day video package edited for its own use, press releases to motorsport and regional media, co-branded merchandise, pit-row banners and posts on the team's biggest social accounts. A co-title partner shares the car in a half-and-half scheme and a joint activation, and the two associate positions buy one or two decal spots with passes, press mentions and social tags.