Overview Black Rodeo USA is a touring rodeo built around Black cowboys and cowgirls, and in 2026 the National Western Stock Show brought it in to produce the African-American heritage rodeo it holds in Denver on MLK Day, in that event's 20th year. The tour's 2026 schedule ran from the Ford Truck Arena in Tulsa in February through Tennessee, Florida, Michigan, Indiana, Oklahoma, Arkansas and Arizona to Horseman's Park in Las Vegas and Humble, Texas, in October. Lanette Campbell founded it from the Arizona Black Rodeo, which she first staged in 2011, and took it on the road in 2020. On site The card is classic rough stock and timed events. Steer wrestlers chase 650- to 700-pound steers on horseback at about 30 miles an hour; bull riders and ranch bronc riders need eight seconds, the bronc riders holding on with one hand; tie-down ropers race the clock; and barrel racing runs in ladies' and junior divisions, alongside undecorating and relay races. Between them the shows carry the Kidz Rodeo Experience and Kidz Bike Rodeo for children, tributes such as one to the Buffalo Soldiers, and appearances by Miss Black Rodeo USA. The Denver rodeo added mutton bustin' and a Pony Express showcase in 2026. Audience The tour builds each show for families and pitches it as history as much as sport: its Kidz Rodeo Experience teaches children the story of Black cowboys, and its sponsor deck traces the Black cowboys who worked the cattle drives out of Texas after the Civil War. Contestants start young; one of the tour's highlight reels follows a five-year-old competitor. Track record The Arizona event, the tour's anchor, has drawn more than 10,000 fans across its weekends, and USA Today's 10Best readers' choice awards named it a top-10 rodeo in 2024, 2025 and 2026. The 2025 tour ran eight stops, from Tulsa to Las Vegas; the 2026 schedule added four new cities. The tour crowned its first Miss Black Rodeo USA and Jr. Miss Black Rodeo USA at the Arizona rodeo in 2025. Brand presence A partner can put its name on a rodeo event itself - steer wrestling, bull riding, ranch bronc, tie-down roping, barrel racing, undecorating or the relay races - or on the youth events and the special tributes. Arena banners hang at 3 by 10 or 3 by 8 feet, the announcer reads live from scripts or talking points the sponsor supplies, and the printed program carries full-page color ads. Sponsors can also speak from the arena, run product displays and sampling and hand out bags, and a separate package supports the Black Rodeo USA Foundation.