Cap City Beer Fest is Baton Rouge's dog-friendly craft beer festival, held the first Sunday of November against the backdrop of the Louisiana State Capitol. Since launching in 2015, it has grown to 1,500-plus attendees enjoying unlimited tastings, a homebrew competition, food trucks, and live music, raising nearly $400,000 for Companion Animal Alliance, including a record $88,638 in 2024. The crowd is craft beer enthusiasts, food lovers, families, and pet owners who show up to support local business and a cause, with a social following of 2,301. Sponsors get branded tasting glasses, koozies, bottle openers, and on-site signage tied to a cause-marketing story that resonates locally. Top-tier packages, including Presenting Sponsor, have sold out ahead of the season in recent cycles, a sign of how in-demand this platform has become.