Carolina Hurricanes

The Carolina Hurricanes, based in Raleigh, North Carolina, are a beloved NHL team with a reputation for thrilling on-ice performances and a deeply loyal fanbase. PNC Arena, their home venue, seats over 18,000 fans and is at the heart of the fast-growing Triangle region, encompassing Raleigh, Durham, and Chapel Hill.

Fan Demographics:

• Local Reach: Over 750,000 fans attend Hurricanes games annually, with millions more engaging via regional TV broadcasts and social media.
• Economic Impact: The Triangle area boasts a median household income of $70,000+ and is home to one of the most educated populations in the U.S.
• Audience Breakdown: A mix of families, young professionals, and die-hard hockey fans, with a growing segment of tech-savvy millennials.
• Cultural Influence: The Hurricanes are more than a hockey team—they’re a key part of North Carolina’s sports culture, creating unique opportunities for brands to connect with fans.

Sponsorships include high-visibility branding, fan engagement activations, and digital add-ons, designed to make your brand a core part of the Canes experience.