Chicago Marathon 2025

The Chicago Marathon is one of the six World Marathon Majors, attracting over 45,000 runners and 1.7 million spectators annually. Held in October, the race winds through 29 diverse neighborhoods, showcasing the city's iconic skyline and vibrant culture. With global TV coverage and a high-income, active audience, the event offers premium sponsorship opportunities for brands seeking mass exposure and deep engagement with fitness enthusiasts and urban professionals.

The event is responsible for over $547m in economic impact to Chicago and fills tens of thousands of hotel rooms across the city, making it one of the most impactful annual events held in Chicago.

Audience Profile:

👥70,000+ unique attendees (runners)

👥144,000+ Expo attendees (3-day event)

🎶 Detailed Age Breakdown:

• 16 - 19 : (0.3%)
• 20 - 24 : (4.9%)
• 25 - 29 : (15.8%)
• 30 - 34 : (16.8%)
• 35 - 39 : (14.9%)
• 40 - 44 : (15.1%)
• 45 - 49 : (11.6%)
• 50 - 54 : (9.6%)
• 55 - 59 : (5.7%)
• 60 - 64 : (3.4%)
• 65 - 69 : (1.3%)
• 70 - 74 : (0.5%)
• 75 - 79 : (0.1%)
• Over 80 : (0.02%)

📱 Highly engaged diverse social audience, making it a prime event for branded activations and influencer collaborations

Abbott Health & Fitness Expo

The three-day Bank of America Chicago Marathon Abbott Health & Fitness Expo at Chicago’s McCormick Place Convention Center is one of the largest in the industry and is the perfect opportunity to introduce participants and patrons to your brand. The event, which is free and open to the public, is home to participant Packet Pick-up.

All participants must visit the Health & Fitness Expo on Thursday, Friday or Saturday before the marathon to gather race day essentials including their participant bag, bib number, timing device and event t-shirt.

Estimated 2024 numbers:

• 144,000+ Expo attendees
• 50,000+ Participant packets picked up
• 150 Expo exhibitors
• 240,000 sq. ft. exhibit hall space

Daily audience breakdown:

• Thursday 10th October – 44,161
• Friday 11th October – 55,441
• Saturday 12th October – 44,138
• Peak Day – Friday October 11th
• Peak Time – Friday October 11th – 11am – 6,154

27th Mile Post Race Party

An exclusive area to sponsors only that serves as the first point of engagement with runners post race. 70,000+ runners and spectators attend the 27th Mile Post Race Party to celebrate achievements and reunite with their friends and family.

Sponsors are entitled to:

• Customized experiential activations
• Sampling/sales opportunities
• Branding in highly visible areas
• PA announcements from the party main stage
• Content on the party video boards

VIP Hospitality:

• Invitations to the Friday Night Chi-Town Welcome Reception
• Invitations to the race day Finish Line Lounge hospitality tent
• Access to private finish line seating
• VIP gift packages
• Complimentary race entries