CityPickle Atlantic Terminal is a two-month pickleball residency at Atlantic Terminal Plaza, the busiest intersection in Brooklyn, directly across from Barclays Center, running early June through July 2026. The location sees 48,000 average daily foot traffic and 70,000 average daily vehicle traffic, adding up to nearly 2.88M total foot traffic across the residency. The site sits at a true crossroads of Brooklyn commerce and culture, with Barclays Center driving Nets, Liberty, and concert crowds past the courts, plus a fitness-and-wellness-minded local audience. CityPickle's own platforms add reach beyond the site: a 160,000-plus user booking app, a 120,000-plus subscriber newsletter, and over 20,300 Instagram followers. Sponsors can take Presenting Sponsor or Daily Brand Activation roles, running product sampling, swag giveaways, brand ambassador programs, and experiential events. RYZE previously served as Presenting Sponsor here, running a sampling truck and branded open-play sessions, proof of concept for a residency that turns foot traffic into direct product trial.