CityPickle Hudson Yards anchors a summer-long, three-month branded installation at one of the world's highest-traffic commercial destinations. The residency sees 75,000 average daily foot traffic and taps into CityPickle's broader footprint of 9 facilities and 160,000+ app users, plus 3M+ website visitors and 120K+ newsletter subscribers. The brand has generated 20B+ earned media impressions through coverage in the New York Times, ESPN, and CNN, with past partners including American Express, Veuve Clicquot, and Porsche. The Presenting Sponsor gets category exclusivity, co-branded signage, dedicated court hours for client entertainment, product sampling rights, and promotion through Hudson Yards' own 600,000+ subscriber newsletter, all set against a summer stacked with the FIFA World Cup, Fanatics Fest, and the US Open driving incremental foot traffic to the area.