CityPicklePalooza brings a full outdoor pickleball court and courtside cabana to Times Square Plaza for five days, running alongside U.S. Open Fan Week and the Major League Pickleball Finals. Free public play sits in the busiest pedestrian hub in the country, with 350,000 average daily foot traffic passing the court, produced by CityPickle, the East Coast's leading lifestyle pickleball brand with nine facilities including Central Park's Wollman Rink. Pickleball is the fastest-growing sport in the U.S. for a fourth straight year, with 48.3M Americans playing and 40% of players aged 25 to 34, putting a young, active, affluent crowd in front of the activation. CityPickle's digital footprint reinforces it: a booking app with 160,000+ users, a newsletter reaching 120,000+ subscribers, and 20K+ Instagram followers. Sponsors take the Presenting or Daily Brand Activation role for on-site sampling, giveaways, product launches, and influencer events, backed by real earned media upside, the 2025 edition alone generated 148M+ earned media impressions. Past partners include JPMorganChase, Nike, Meta, and SoulCycle.