Empire State Building Takeover

Take over the most iconic building in the world with an unprecedented five-day rooftop activation atop the Empire State Building. Your brand will command the skyline of New York City with a custom installation visible across the city, creating an unforgettable spectacle. This exclusive opportunity ensures complete rooftop domination, plus dynamic lighting and projection across the entire building façade to amplify visibility and impact.

Unmatched Exposure & Audience Reach:

• Global Visibility: The Empire State Building is one of the most photographed landmarks in the world, drawing over 4 million visitors annually and reaching an estimated 100 million social media impressions daily.
• Elite Audience: Your activation will be seen by a high-value audience of executives, entrepreneurs, influencers, and tourists from around the world.
• Media & Social Buzz: The last major activation on the Empire State Building, the House of the Dragon takeover, generated billions of impressions, trended globally across platforms, and was covered by top-tier publications such as The New York Times, Forbes, Variety, Adweek, and Business Insider.
• Viral Impact Potential: By leveraging this platform, your brand has the potential to dominate headlines, flood social media feeds, and create a cultural moment that people talk about for years.

What’s Included:

• Exclusive Rooftop Access: The entire rooftop of the Empire State Building is yours for five days—no competing activations.
• Full Setup & Installation Support: A dedicated team will handle all logistics, rigging, and structural setup.
• Lighting & Projection Takeover: Utilize the Empire State Building’s lighting system to synchronize dynamic visuals with your activation.
• Safety & Weather Monitoring: 24/7 safety oversight, weather tracking, and on-site support ensure uninterrupted execution.
• Compliance & Security: All necessary security, site safety, and compliance measures are covered.

What’s Not Included:

• Production Costs: The design, fabrication, and materials for the rooftop installation are the responsibility of the buyer.

For brands looking to make history, this is the ultimate high-visibility statement. Be seen, be remembered, and own the New York skyline. Your activation has the power to dominate the digital landscape, create viral content, and drive unprecedented engagement.