FairWell Festival 2025
Concerts & Music Festivals Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure in Deschutes Fairgrounds from July 18 - 19, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 1 sponsorship tier available, this concerts & music festivals provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
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FairWell Festival is a two-day celebration of Folk, Country, Rock, and Soul, set against the stunning backdrop of Deschutes County in Bend, Oregon. Taking place July 18–19, 2025, at the Deschutes Fairgrounds, this immersive music and lifestyle experience attracts over 70,000 fans with a blend of world-class live performances, outdoor adventure, and regional culinary culture.
FairWell delivers a full sensory experience: three stages of genre-spanning music, curated culinary activations with food and craft beverages from Oregon’s Willamette Valley, and sweeping views of Central Oregon’s high desert. In 2024, the lineup included names like Kacey Musgraves, Billy Strings, Jason Isbell, Caamp, Red Clay Strays, Whiskey Myers, and Black Pumas—cementing FairWell as a top-tier draw for music lovers and brands seeking emotional, high-traffic engagement.
Perfect for sponsors targeting active, culturally curious, and socially engaged audiences, the festival is a prime opportunity for lifestyle, beverage, wellness, and outdoor brands to connect through live experiences and immersive footprint activations.
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