Festival Fitness Run Club returns to the desert for its 12th year during Coachella Weekend 1, bringing together the worlds of fitness, music, and culture for one of the festival's most iconic sunrise traditions. Produced by ENTER — a 4x BizBash Top 100 IT List agency and BizBash Event Experience Award winner — the run takes place on the scenic East Indio Badlands Trail, a loop through slot canyons and ridgelines with 360-degree views from Salton Sea to San Gorgonio Mountain. The event runs 8 AM – 10 AM with a capacity of 100+ attendees, featuring a guided warm-up, stretching and breathwork session, trail introduction via Carlos @ TrailAhead, safety debrief, and running groups split by skill level (Beginner, Intermediate, Expert). Hosted by Studeo Gyms (Los Angeles), the run attracts influencers, celebrities, athletes, and tastemakers who trade late nights for early miles. Sponsors receive custom branded gear, curated recovery moments, and immersive on-site partner activations.