Formula Fixed is a high-octane, culture-rich fixed-gear cycling race series at the intersection of sports, fashion, gaming, and entertainment. Born from bike-messenger street culture, each race draws 10,000+ in-person attendees, broadcasts across NBC, CBS, FOX, and ABC, and generates 20M+ digital views per season. The audience is Gen Z and millennial, urban, health-forward, and culturally savvy, with strong interests in fitness, gaming, fashion, travel, and protein-forward nutrition. Fans travel in from Los Angeles, San Francisco, Austin, Philadelphia, DC, New York, and even London, and the series carries 40,000-plus social followers. Each race is a content machine featuring Olympians, BMX stars, and pro crit racers, amplified by a network of fixie influencers. Sponsors get custom content, creator partnerships, and experiential activations built for a louder, younger cycling audience.