Overview Halloween x LA Comic Convention is LA Today's Halloween-night party in Downtown Los Angeles, on the same weekend L.A. Comic Con fills the LA Convention Center with cosplay and pop culture fans. Costumes are expected. LA Today, the Los Angeles events and culture publication, brings its red carpet party format to the city's biggest costume weekend. On site A costume red carpet with photographers, DJs and roaming performers, photo and video moments built around the costumes, and bars and food through the night. Sponsors can brand the backdrop and a 360 video booth, pour a signature Halloween cocktail, sample product, set up branded game machines or put their name on a costume contest. Audience Cosplayers, pop culture fans, creators and LA nightlife regulars in costume. LA Today's audience is 57% female, 65% aged 25 to 49 and 80% based in Los Angeles County. Talent and Influencers LA Today books performers from Wildfire Arts, whose LED-winged dancers, disco-ball heads and contortionists have worked past parties, along with DJs and strolling magicians. Its social coverage features creators such as Louie Castro, Giovanny Castillo and WWE's Jade Gentile. Track record L.A. Comic Con, Anime Expo and Golden Apple Comics are all on LA Today's past partner list. Its themed parties, from Alice in White Wonderland to the Hollywood Dive pool party, are built around a single look that guests dress for. Brand presence Past LA Today partners include Yelp, Vitaminwater, Woodford Reserve, White Rabbit Energy and Magic Mind. A title partner puts its name on the party. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.