Head In The Clouds LA 2025
Concerts & Music Festivals Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure in Brookside at the Rose Bowl from May 31 - June 1, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 1 sponsorship tier available, this concerts & music festivals provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
Tier Preview
Head in the Clouds will be returning for its sixth year in Los Angeles - the flagship festival city where it all began. Across 2 days, we’ll celebrate the best of Asian culture, food and fashion, with live performances by the biggest and most talented Asian artists globally, at the iconic Rose Bowl festival grounds.
With 50,000+ attendees across 2 days, Head in the Clouds offers brands the perfect opportunity to engage a young, tech-savvy audience in a setting designed for immersive activations, meaningful brand moments, and deep engagement.2025 Festival Dates:
📍 The Weekend: May 31 - June 1, 2025
📍 Location: The Rose Bowl - Pasadena, CAAudience Profile:
👥 50,000+ unique attendees (over 2 days)
📍 Flagship Festival City: Los Angeles
🎶 Age Breakdown:
- 19% ages <21
- 36% ages 21-25
- 30% ages 26-34
- 15% ages 35+
💃 Gender Split: 54% Female / 46% Male
📱 Highly engaged social audience, making it a prime event for branded activations and influencer collaborations
Premium Experiences: 1999 Club and VIP passes for guests
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