LA Wine & Food Festival, hosted by Tastemade, is a three-day culinary takeover of Santa Monica held at Barker Hangar, bringing together 90-plus local and international chefs alongside live music and premium beverage programming. The 2025 lineup included Brooke Williamson, Michael Symon, Antonia Lofaso, Ludo Lefebvre, Michael Voltaggio, and Stephanie Izard, with signature programming like the chef-driven Dinner Series and the live-fire Whiskey & Fire experience. The festival draws roughly 10,000 attendees who skew female (59/41) and affluent, with an average household income of $185,000, a food-obsessed, fashion-forward, culturally curious Southern California crowd built for content and sharing. LAWFF functions as a content engine and hospitality platform as much as a food festival, generating an estimated 1 billion social impressions. Brands get celebrity-adjacent, media-fueled storytelling opportunities, with Southern California credibility and national visibility built in.