Overview The Milwaukee Bucks are the city's NBA team, and on the night they won the 2021 championship 65,000 people filled the Deer District outside Fiserv Forum to watch Game 6 on the big screen. That was the franchise's second title: the first came in 1971, in only its third season, with Kareem Abdul-Jabbar and Oscar Robertson, and the second with Giannis Antetokounmpo as Finals MVP. The team was founded in 1968, and a fan contest that year named it for the white-tailed deer. Fiserv Forum opened in August 2018, a $1.2 billion arena that seats 17,385 for basketball, and it hosted the 2024 Republican National Convention. Matchday Fiserv Forum has a transparent facade and a curved roof meant to recall Lake Michigan and the Milwaukee River, and it opened with the largest center-hung scoreboard in the NBA. The building favors club seating over boxes, with 34 executive suites. Outside, the Deer District runs over about 30 acres, with a plaza of restaurants, a beer garden and an outdoor screen where people gather to watch games. Partner space follows the same map: pole pads and the backboard, the courtside player tunnel, the Deer District plaza, and the suite, club and VIP hospitality levels. Track record The Bucks made the playoffs nine seasons running from 2017 to 2025. The team's own jersey-patch one-sheet puts a season of Bucks games at 50.6 million total U.S. viewers, a peak game audience of 3.29 million and more than 968 hours of U.S. broadcast exposure across ESPN, Amazon, TNT and FanDuel, and values the patch's U.S. exposure at $90.5 million in net sponsorship value. The team's one-sheet calls Fiserv Forum one of only two NBA arenas certified LEED Platinum. Brand presence The jersey patch sits on the front of every Bucks game jersey, through the regular season, the playoffs, Summer League and practice. Harley-Davidson wore it from 2017 to 2020 and Motorola from 2021 to 2025, and Uline, which had sponsored the Bucks since 2013, took it from the 2026-27 season. The patch package also carries international marketing rights, pole-pad and baseline signage, media backdrops and hospitality. Around it the team sells a warmup-kit patch and naming positions on the court, the tunnel, the plaza and the premium levels.