Overview Grand Central Terminal rents its public halls and passages for brand activations, sampling, launches and events inside the Beaux-Arts station at 42nd Street and Park Avenue, a National Historic Landmark that holds the Guinness World Record for the most platforms of any railroad station. More than 750,000 people pass through on an average day. The MTA owns and runs the terminal; Metro-North starts here, the Long Island Rail Road arrives at Grand Central Madison below, and the 4, 5, 6, 7 and shuttle trains stop next door. Brands book Vanderbilt Hall, The Bridge, the Biltmore Room and Graybar Passage by the day, and Graybar Passage by the month. On site Vanderbilt Hall, the old main waiting room, is one of the terminal's main entrances off 42nd Street; its east side is about 6,000 square feet of marble floor under large chandeliers, used for sampling, launches, exhibits and ticketed or private events. The Bridge links the Main Concourse to Vanderbilt Hall, so everyone using the 42nd Street entrance walks across it, and a booth there can brand its back wall to the Dining Concourse below. Graybar Passage carries commuters from Lexington Avenue into the concourse, and the Biltmore Room was once the entrance to the Biltmore Hotel. Audience Commuters on Metro-North, the LIRR and the subway make up the daily crowd, joined by about 6 million out-of-town visitors a year. Half of the terminal's visitors have household incomes above $100,000, and commuters average $95,000. The terminal's website draws 225,000 visitors a month, and its newsletter goes to 155,000 subscribers every week. Talent and Influencers When Apple TV+ promoted Severance here, cast members including Adam Scott and Patricia Arquette worked at desks inside a glass-walled recreation of the show's Lumon office in the middle of the terminal, in full view of commuters. The terminal's own Instagram, with about 157,000 followers, and its Facebook page, with about 161,000, carry event promotion, and its team makes video Instagram Stories for each event. Track record Vanderbilt Hall has housed basketball and squash courts and auto exhibitions, and hosts the Grand Central Holiday Fair each winter. Apple, Crayola and JPMorgan Chase have activated in the terminal, and the Severance office drew crowds and national press coverage. Brand presence Each public event comes with terminal marketing at no extra charge. A Vanderbilt Hall event gets a banner across the hall's archway and two entrance posters; every event gets posters on six four-sided kiosks on the upper and lower levels, a banner in the weekly newsletter, an event page on the terminal's website, Instagram Stories and a Facebook event banner. The standing advertising in the terminal is sold separately by OUTFRONT Media.