The Plano Food + Wine Festival returns to Legacy West with over 100 wines, 20 top-tier restaurants, culinary demos, VIP lounges, and branded photo ops. Set in a luxury open-air shopping destination, the festival draws an expected 30,000 attendees for a full day of tasting, fine dining, and experiential activations. The crowd is affluent North Dallas residents and food lovers drawn by the destination itself, arriving ready to spend on wine, dining, and lifestyle experiences. Presenting sponsors receive prime exposure through social, email, and influencer campaigns, plus full on-site branding in a high-income, experience-driven setting built for organic brand discovery.