Overview Red River Market is downtown Fargo's Saturday farmers market on Broadway Square, and between its founding in 2015 and 2026 it grew from 800 to 8,000 visitors a week. Local farms sell beside new food businesses from 10 a.m. to 2 p.m., with a free stage, cooking demonstrations and nonprofit booths around them. Each Saturday takes a theme and a sponsor that funds it, from Kids Day to Global Day. Folkways, a Fargo-Moorhead community-building nonprofit, runs it; a group of volunteers started it, and more than 100 volunteers work each season. On site The outdoor season runs from an Opening Day in July to a Halloween closing market at the end of October, and the 2026 schedule filled the Saturdays in between with themes: Jazz Fest, Pride Market, Kids Day with face painting and STEM activities, Grower's Day with a drum circle, College Day, Arts Day, Global Day with cultural performances, and Harvest Fest with live bands. Free cooking demonstrations run with local chefs and dietitians using vendors' own ingredients, the stage carries about 80 paid musical and cultural performances a season from 225 local performers, and two nonprofits run hands-on booths each market day. Off-season markets in 2026 included a Giving Hearts Day nonprofit expo in February, a Senior Day in March and an indoor spring market at Concordia in Moorhead. Audience The market is built so that everyone in town can shop it. SNAP Double Bucks matches EBT one to one, up to $15 a visit, in tokens that never expire, and the market hands out free MATBUS transit coupons on market days. Children get $1 tokens through the Bite Size Kids Club to try new foods. Themed days pull in their own crowds: seniors on Senior Day, campus clubs on College Day, families on Kids Day. Track record The market ran at The Forum in 2019 and moved to Broadway Square by its 2025 opening day. Its 2026 opening day began its 12th season. Brand presence Sponsorship attaches to the market day itself, and the funder's name rides on it: the 2026 schedule put Thrivent on Opening Day, Essentia Health on Kids Day, Marvin on Global Day, Sanford Health on Harvest Fest and Bobcat on West Fargo Day. Levels run from a single contribution up to a three-year title sponsorship.