Run 4 Roses is one of the largest and most influential girls' basketball events in the world, bringing elite athletes, college coaches, brands, and basketball fans together for a week in Louisville. Expected attendance runs to roughly 275,000, with reach spanning all 50 U.S. states and 15 countries. The audience includes athletes, families, coaches, and decision-makers traveling in from markets like Miami, Chicago, Atlanta, Los Angeles, Dallas, and New York, engaged across on-site, digital, and social channels, with an estimated 10.65M+ digital impressions and coverage on ESPN2. Sponsors get creator-driven content, premium experiential activations, and authentic touchpoints before, during, and after the event, suited to brand awareness, product sampling, lead generation, or community engagement.