Santa Barbara Half Marathon & 5K is one of California's premier coastal running events, bringing together more than 15,000 race weekend attendees, including over 7,500 participants and 7,500 spectators, for a half marathon, 5K, Kids Run, expo and finish festival through Downtown Santa Barbara. Runners travel in from 47 states and 16 countries, with 57% coming from outside Santa Barbara County, and 79% of participants fall between 18 and 49, split roughly 45% male and 55% female. The race reaches more than 1 million people across social media and generates over 370,000 website page views. Through Run Local's integrated platform, partners get on-site activations, race weekend experiences, digital advertising, social campaigns, content production, retail collaborations and product sampling, building real relationships with health-conscious, experience-driven consumers.