This is an exclusive event sponsorship opportunity available for brand partnerships.
Transform your brand’s reach by partnering with Smorgasburg, America’s premier street-food experience. With over 2.5 million annual visitors, Smorgasburg is a cultural landmark that blends culinary innovation with a vibrant, trendsetting audience. Operating in iconic locations like Williamsburg, Prospect Park, Downtown LA, and Miami, Smorgasburg offers unparalleled opportunities to connect with food enthusiasts, urban professionals, and cultural explorers in a highly engaging and dynamic environment.
Why Choose Smorgasburg?
Smorgasburg is more than a market – it’s a cultural movement. Dubbed “The Woodstock of Eating,” it’s where locals and tourists flock to experience cutting-edge street food, discover artisanal products, and participate in unique cultural events. Each market draws crowds ranging from 7,000 to 12,000 visitors daily, making it the perfect venue for building brand awareness, creating buzz, and driving direct engagement.
Success Stories
Tinder’s “Ice Cream Social”: A playful one-day activation in LA and Williamsburg that brought in 19,000 attendees, generated 70,000+ Instagram impressions, and delivered 15+ press hits, showcasing the brand’s engaging side while fostering organic UGC.
National Peanut Board’s Takeover: A peanut-inspired market drew 30,000 visitors, achieved 60,000 Instagram impressions, and created lasting impact as vendors continued their themed specials post-event due to popularity.
Levi’s Fresh Launch: A vibrant “farmer’s market” activation in LA that distributed 3,000+ co-branded tote bags, captured 3,000 emails onsite, and drove pre-sales with influencer-driven UGC, cementing the campaign’s success.
Veuve Clicquot Polo Classic: Smorgasburg curated culinary offerings for both GA and VIP attendees at this high-profile event, showcasing creative food pairings and meticulous execution for an upscale audience.
Audience Insights
Demographics:
• 50% of visitors are aged 26-35, with an additional 39% aged 18-25 or 36-54.
• Income brackets: 54% earn $75k+ annually, including 9% earning $200k+.
• Diverse Ethnic Backgrounds: 38% White, 23% Hispanic, 17% Black, 16% AAPI.
Visitor Frequency:
• 44% visit 2-4 times a year, ensuring consistent exposure to a loyal audience.
Unique Selling Points
Extended Visibility: Activations at Smorgasburg create buzz that goes beyond the market, often resulting in user-generated content, influencer posts, and local press coverage that amplifies your reach.
High-Impact Launch Pad: Smorgasburg has a proven track record of helping brands like PepsiCo, Levi’s, and Tinder make meaningful connections with consumers, turning short-term activations into lasting impressions.
Customizable Experiences: From vendor integrations to full-scale takeovers, Smorgasburg offers tailored activations that align with your brand’s goals and resonate with a diverse, engaged audience.
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