This is an exclusive event sponsorship opportunity available for brand partnerships.
On Saturday, February 8, 2025, join Sports Illustrated at Mardi Gras World, New Orleans, for the most exclusive event of Big Game Weekend—SI The Party 2025. Known for its star-studded guest list, incredible musical performances, and premium VIP experience, this is the ultimate pre-game celebration. Past headliners like Jack Harlow, The Chainsmokers, and Kygo have set the stage for what’s sure to be the biggest edition yet, with performances spanning Pop, Hip-Hop, and EDM.
Held in the iconic Mardi Gras World, the venue will feature immersive activations, enhanced production, and historic floats, blending New Orleans’ culture with cutting-edge entertainment. With over 100 VIP tables and 3,000 guests, attendees will enjoy an unmatched experience, including bottle service, celebrity meet-and-greets, and prime views of the main stage.
Celebrities such as Kim Kardashian, Jeff Bezos, Shaquille O’Neal, and Justin Bieber are among the many A-listers who attend, creating a media frenzy on the red carpet covered by national outlets. This year’s event promises even more media buzz, with highlights from the 2024 Media Report showcasing a $45 million publicity value, a 5.3 billion total audience, and 100 million video views across Sports Illustrated channels.
Brands partnering with SI The Party will benefit from unparalleled exposure, interactive activations, and custom content creation opportunities, all amplified through Sports Illustrated's expansive media reach. Past sponsors include Captain Morgan, Anheuser-Busch, Casamigos, and more.
Don’t miss the chance to be part of the weekend’s most VIP-driven and talked-about event!
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