Elevate your brand through immersive activations and premium exposure in Cal Expo from August 22 - 24, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 1 sponsorship tier available, this sports provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
X Games Sacramento 2025 marks the 30th anniversary of the most iconic action sports event in the world. Taking place August 22–24, 2025, at Cal Expo in Sacramento, the event will feature the top athletes in BMX, skateboarding, and Moto X competing for over $1 million in prize money.
More than just a competition, X Games delivers a festival-like atmosphere with live music, high-profile brand activations, and interactive fan experiences. As the future launch site of the X Games League, Sacramento’s debut hosting reinforces its position as a national hub for youth culture and action sports.
Sponsors gain access to a high-energy, trendsetting crowd with significant brand loyalty—perfect for tech, beverage, apparel, and lifestyle brands looking to make a cultural impact. Whether you’re branding a stage, running a custom ramp activation, or sampling products in the festival village, X Games offers unmatched exposure and engagement on-site and via global broadcast.
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