SXSW 2025 Sponsorship

SXSW 2025 is where game-changers, trendsetters, and global innovators converge to define the future of creativity, technology, music, and entertainment. This is more than a festival—it's a stage for innovation and a launchpad for brands, attracting over 512,000 attendees from 108 countries with one shared purpose: to create what’s next. With audiences spanning industries like AI, film, health, music, and tech, SXSW brings together influential thinkers and decision-makers at every level, including CEOs, founders, creators, and emerging talent.

Every major SXSW event is designed to make a lasting impact, connecting brands directly to their target audiences. 73% of attendees are employed, 30% represent small to medium businesses, and 54% attend to connect with new clients—creating unique opportunities for meaningful partnerships. Your brand will reach a highly engaged audience that values discovery, influence, and networking, all while achieving tremendous visibility through high-touch sponsorships, custom brand activations, and unforgettable on-site experiences.

SXSW’s unique sponsorship tiers make it possible to position your brand as a leader in your industry, align with trending topics, and engage with attendees at every touchpoint—from digital assets and interactive pavilions to exclusive lounges and premium content sponsorships. Be a part of SXSW’s powerful network effect and connect with an audience that not only sets trends but actively shapes industries worldwide.

This year, SXSW offers unparalleled opportunities for sponsors, with packages that span interactive digital reach, festival-wide brand presence, and exclusive sponsorships of top events like the Film & TV Festival, Music Festival, and Innovative Tech Tracks. Leverage SXSW's major media coverage and social media reach (3.9 million total followers, 18+ million views) to elevate your brand’s influence and drive ongoing engagement even after the event concludes.

Be seen by over 2,700 press members and connect with the creatives, executives, and change-makers who are eager to discover the latest and greatest. Whether you're sponsoring a major festival, taking over an Expo Pavilion, or hosting a networking event, SXSW offers a fully integrated experience that aligns your brand with innovation, creativity, and culture on a global stage.