Texas State Fair
Community Marketing Partnership Opportunity
Elevate your brand through immersive activations and premium exposure in Fair Park from September 26 - October 19, 2025. Perfect for engaging targeted audiences and creating memorable brand experiences. With 4 sponsorship tiers available, this community provides customizable partnership options for forward-thinking companies seeking enhanced visibility, audience engagement, and business growth.
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The State Fair of Texas is the largest state fair in the U.S., attracting over 2.3 million attendees across 24 days of live entertainment, food, rides, sports, shopping, and cultural programming. Taking place from September 26 – October 19, 2025 at Fair Park in Dallas, this iconic event is a Texas tradition, anchored by the beloved 55-ft mascot Big Tex® and drawing a highly diverse, loyal audience every year.
This is a dream platform for brands to create immersive activations that span 3+ weeks of daily foot traffic. From major mobile marketing tours and sampling footprints to exclusive title sponsorships and venue integrations, the Fair is built for high-impact campaigns. In 2024 alone, 53.4% of attendees were between 18–54, and 34% came from Spanish-speaking households. Sponsors can plug into everything from branded stages and beer gardens to sports exhibitions, auto showcases, or custom-built experiences.
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