The FELIX Experience

At the heart of CityCenterDC, The FELIX Experience will be hosting a 4-day pop-up activation showcasing emerging brands ranging from beauty, jewelry, ready-to-wear, and accessories. These brands will embody storytelling, superior craftsmanship, and meticulous fabric selection.

FELIX Luxury Pop-Up: The Ultimate High-Touch Fashion Experience

Engage with the Most Influential Luxury Consumers in the World

FELIX is a first-of-its-kind luxury retail destination designed to connect heritage brands and emerging designers with two of the most powerful luxury audiences: High-Net-Worth (UHNW) individuals and aspirational luxury consumers. Our highly curated pop-up activations take place in private residences and elite shopping centers, offering brands a rare opportunity to build direct relationships with high-spending, fashion-forward consumers who prioritize exclusivity, craftsmanship, and status.

Who You’re Reaching

High-Net-Worth Individuals (HNW) | Net Worth $5M+

These are the top 0.1% of global luxury consumers—seasoned collectors and brand loyalists who expect personalized service and access to the rarest pieces before the public.

• Age: 30-65+ | A mix of established collectors (45-65) and trend-driven younger elites (30-44) who want emerging designers before they go mainstream.

• Occupation: C-suite executives, investors, founders, entertainment moguls, and heirs of multi-generational wealth.

• Location: New York, London, Paris, Milan, Dubai, Hong Kong, and major secondary markets like Miami and Los Angeles.

• Buying Behavior: Prioritize quality, heritage, and status—shopping is not transactional; it’s about personal connections, storytelling, and exclusivity.

• Interests: Private styling, bespoke tailoring, early access to collections, and exclusive fashion experiences like invitation-only trunk shows and brand collaborations.

Aspirational Luxury Consumers | Next-Gen Power Spenders

This is the new wave of digitally native luxury buyers—young professionals and entrepreneurs who grew up with access to luxury online and view it as an attainable investment and cultural statement.

• Age: 18-42 | Primarily Millennials and Gen Z, with some high-earning Gen X and Boomers.

• Income: High-earning professionals (finance, law, tech, media, creative industries) with disposable income.

• Location: Major urban centers with high luxury penetration and access to exclusive events.

• Buying Behavior: Prioritize trendsetting, limited releases, and social proof—engage heavily on Instagram, TikTok, and luxury fashion forums.

• Interests: Fashion week access, exclusive collaborations, sustainability in luxury, and curated brand storytelling.

Why Sponsor FELIX?

Direct Access to High-Value Buyers

• Engage with UHNWs who drive 70% of luxury sales and aspirational consumers who influence market trends.

• Provide VIP shopping experiences in an environment designed for high-spend, high-loyalty engagement.

Luxury Market Positioning & Brand Elevation

• Showcase your brand in a setting where it’s presented as part of a curated luxury ecosystem alongside top heritage and emerging designers.

• Extend your reach through strategic social media collaborations with top-tier influencers and private networks.