The MFL Challenge is the biggest MMA tournament in Mexican history, a 16-fighter, four-event bantamweight bracket from Mexico Fight League with $1,000,000 MXN (about $60,000 USD) on the line for the last fighter standing across the Round of 16, Quarterfinals, and a final night. The audience is 80% male, passionate Hispanic combat-sports fans across Mexico City, Monterrey, and Guadalajara plus a growing US following, streaming free on YouTube. The tournament drives an estimated 50 million social impressions and 300,000 broadcast viewers, giving sponsors a first-mover stake in Latin America's fastest-growing MMA property.