Overview The TikTok Live Social Media Party is LA Today's creator night in Hollywood. Creators, influencers and TV talent come to meet each other, shoot content and go live from the room, so a brand on site shows up in their feeds as well as in person. LA Today, the Los Angeles events and culture publication behind the city's awards-season red carpet parties, produces it. On site A red carpet with photographers, DJs, and photo and video spots built for short-form content, with LA Today's own team filming for its channels. Sponsors can build the backdrop, a 360 video booth or branded game machines, run product sampling, or back giveaways and contests during the night. Audience Creators, influencers, TV talent and young LA professionals. LA Today's audience is 57% female, 65% aged 25 to 49 and 80% based in Los Angeles County. Talent and Influencers LA Today's parties draw creators with big followings. Comedian Giovanny Castillo, influencer Louie Castro, Miss World America Athenna Crosby and WWE's Jade Gentile have all appeared in its social coverage, along with reality stars such as Christine Obanor of Perfect Match and Too Hot to Handle. Track record LA Today's event content travels well beyond the room: one clip with Mark Wahlberg passed two million views. The publication reports more than two million monthly social views across Instagram, TikTok, Facebook, Threads and YouTube. Brand presence Past LA Today partners include Yelp, Vitaminwater, Magic Mind, White Rabbit Energy and Good Light. A title partner puts its name on the party. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.