US Open NYC - Subway Domination 2025

The US Open Subway Domination provides exclusive advertising opportunities during the iconic US Open, leveraging New York City’s busiest transit hubs to connect with a premium, engaged audience.

Please note there is limited availability at this time. Please inquire ASAP.

When and where:

The campaign runs during the US Open 2025, targeting key transit locations including:

• Grand Central Station - Lower (7 Line)Lower level of Grand Central where US Open attendees pick up the 7 train, only MTA Subway Station to US Open Grounds (Willets Pt). 7-Line experiences a high concentration of US Open attendees during the tournament.
• Willets Point/CitiField Subway (7 Line)Willets Pt is the 7-Line station stop for the US Open / Tournament Ground. Typically see riders coming to and from here and Grand Central throughout the tournament.
• Long Island Rail Road (LIRR) hubsLIRR Station at Willets Pt that connects Grand Central and Penn Station LIRR to the US Open grounds as well as other attendees coming from outer Long Island.

These high-traffic areas ensure unparalleled exposure to both event attendees and the city’s daily commuters.

Please see pictures and packages listed to understand assets and deliverables.

Audience Demographic

The US Open draws a highly desirable and diverse audience that represents significant purchasing power and influence:

• Affluent individuals: Nearly 40% of attendees report an annual household income exceeding $100K.$195 is the fair-value price of the cheapest tournament tickets
• Ethnicity: 55% White; 23% Hispanic; 12% Black/AA; 6% Asian
• Age: 29% 18-34; 17% 35-44; 17% 45-54; 17% 55-64; 20% 65+
• Lifestyle Insights:69% have used a financial professional service over the past 12 months.64% have made a financial investment.61% have used public transportation over the past 7 days.57% have used an airline for a vacation over the past 12 months.34% have spent more than $2,500 on vacations over the past 12 months.
• Highly educated: Over 50% hold college or postgraduate degrees, demonstrating an audience of informed and influential decision-makers.
• Diverse audience: A mix of local NYC commuters, international travelers, and business professionals frequenting both the event and transit systems.40% of attendees come from outside the greater NY Metro Area. 20% come from abroad.

• 60% of attendees utilize mass transit to travel to and from the event

Reach:

• Engaged and growing attendance:A record-breaking 1,048,669 attendees in 2024, reflecting an 8% increase over 2023.The first-ever seven-day US Open Fan Week attracted 219,000 visitors, a 37% growth from the previous year.
• Exclusive access to over 1 million US Open attendees and millions of NYC transit commuters.
• High-impact visuals in major transit locations ensure maximum exposure and engagement.
• 977% increase in ridership at Mets-Willets Point Subway Station during the US Open.

Why advertise here:

This campaign combines the prestige of the US Open with unparalleled visibility in high-traffic areas, making it an exceptional opportunity for brands to connect with a sophisticated audience in a unique and memorable way.