VALORANT Esports & Gaming puts brands inside matches played by Evil Geniuses, the 2023 VALORANT world champions, in a Los Angeles arena streamed live across social platforms and international events. VALORANT is one of the fastest-growing esports on the planet and a stronghold for Gen Alpha, Gen Z, and Millennial audiences that are notoriously hard to reach through traditional media. The audience skews heavily male, at roughly 80/20, and follows the team across YouTube, Twitch, and TikTok, contributing to an estimated 300 million social media impressions and over 1.5 million followers across EG's channels. EG specializes in turnkey marketing partnerships, backed by the only woman head coach in tier-1 esports and advanced analytics and AI tools for scouting and strategy. For brands chasing the 18 to 34 gaming audience, this is a direct, authentic way in.