Overview The YGT Championship is the season finale of YGT, the creator-led golf tour started by Grant Horvat and the Bryan Bros, George and Wesley Bryan. Sixteen of YouTube golf's top players spend the season on four captained teams, then meet at Wynn Golf Club on the Las Vegas Strip to play for a $1 million individual title. Wynn is the championship's permanent home. Cameras cover all of it. On site The championship runs three days on Wynn's Tom Fazio course, a par-70 layout that closes at a waterfall. Twelve wildcards from the regular season open with a one-day shootout for the seventeenth and last seat, then the full field plays stroke play for the purse. Everything is staged for the cameras, so tee markers, pin flags, course signage and the plates on the filming carts all sit in frame. A sponsor can also run an activation on site, host guests at a VIP experience and bring the players into its own activations. Audience Viewers of the first two stops were 96% male and 69% aged 25 to 44. About 64% watch from the United States and another 21% from the UK, Canada and Australia. And they stay. The average view runs past an hour, and those two stops logged more than 19 million hours of watch time. Talent and Influencers Four captains pick the teams: Horvat, Wesley Bryan, George Bryan and Brad Dalke. Wesley is a PGA Tour winner, Dalke played at Oklahoma, and Horvat runs one of the fastest-growing golf channels on YouTube. The rest of the roster is Garrett Clark, Peter Finch, Micah Morris, Luke Kwon, Tooms, Taco, Sam Heung Min, Josh Kelley, Roger Steele, Chance Taylor, Sean Walsh and Ryan Ruffels. Together the players reach more than 15 million followers and about 50 million impressions a month. Track record The first two stops, at Pursell Farms in Alabama and Rams Hill in California, drew more than 26 million views and 200 million impressions. Each stop airs in three parts. They are split across Horvat's channel, the Bryan Bros channel and YGT's own. Takomo Golf runs a fan sweepstakes for a trip to the finale, and Celsius, For Wellness, The Back Nine and Golf GameBook have run integrations in the episodes. Brand presence It all lives on camera. Championship partnerships are built around the four finale videos. The title partner's name goes on the event and its logo on every pin flag and tee marker, with ad reads, QR codes and a link in each video description, plus a commercial YGT shoots with the players. A cart cam partner owns the license plates on the filming carts and a 60-second spot in each video. The presenting partner gets a graphic in each video, on-course signage and two posts from @YourGolfTour.