How to Build Gold, Silver and Bronze Sponsorship Tiers
Build sponsorship tiers by giving each level a clear buyer purpose, defining the rights included and pricing the difference between levels. Confirm that your inventory can support every package you intend to sell.
Gold, Silver and Bronze work best as navigation labels. The deliverables beneath those labels explain why a sponsor should choose one level over another.
This Anvara guide includes a package matrix you can adapt for your own event.
What should each sponsorship tier accomplish?
Give each level a useful role.
Tier | Example buyer need | Package design |
|---|---|---|
Bronze | Establish a limited event presence | A focused set of visibility rights |
Silver | Meet attendees and demonstrate a product | Visibility plus usable activation access |
Gold | Build a deeper association with the event | Activation plus a clearly defined premium right |
These are design examples, not standard industry definitions.
A Bronze package should be useful on its own. A Gold package should create a meaningful additional opportunity. Sponsors should not need to buy the largest package simply to make the smallest one usable.
Step 1: identify the rights you can actually deliver
Before creating tiers, list each asset and its capacity.
Count activation footprints, content slots, hospitality passes and naming positions. Record the dates and restrictions attached to each one.
Separate ordinary capacity from scarce rights. You might have ten content slots but only one presenting designation for a particular stage.
Use Anvara’s inventory management guide to keep package sales connected to available units.
Step 2: build a deliverable matrix
Here is an illustrative structure for a two-day regional event.
All prices and quantities are hypothetical. They are not Anvara marketplace benchmarks.
Deliverable | Bronze | Silver | Gold |
|---|---|---|---|
Illustrative asking price | $3,000 | $7,500 | $15,000 |
Sponsor-page listing | 1 listing for the campaign period | 1 listing for the campaign period | 1 listing for the campaign period |
Dedicated social posts | 1 | 2 | 3 |
On-site sign placements | 1 standard placement | 2 standard placements | 2 premium placements |
Activation access | None | One 10-by-10-foot space, both days | One 10-by-20-foot space, both days |
Sampling permission | Not included | Within the activation space | Within the activation space |
Hospitality passes | 2 | 6 | 12 |
Named-zone association | Not included | Not included | One designated zone |
Category exclusivity | Not included | Not included | Not included; separately scoped if available |
Delivery report | Placement and content evidence | Evidence plus activation-access record | Evidence plus named-zone delivery record |
Describe the actual locations behind “standard” and “premium” before sending the proposal. Include dimensions or a site map where possible.
For this example, the brand supplies its activation build, staff and products. Those responsibilities should appear beside the matrix, along with any venue requirements.
Do not imply that access to a space includes a completed experience.
Step 3: price each package from its components
Use the same pricing method across all three tiers:
Tier asking price = assigned value of included assets + additional rights − bundle adjustment
Show your internal team how each package was assembled. A consistent calculation helps explain exceptions and custom offers.
Then check delivery costs independently. A larger package can generate more revenue while also requiring substantially more production and staff time.
Anvara’s sponsorship pricing guide explains how to separate the proposed asking price from the internal acceptance floor.
Step 4: explain what the upgrade buys
Calculate the difference between adjacent tiers:
Upgrade price = higher-tier price − lower-tier price
In the illustrative matrix:
Bronze to Silver costs an additional $4,500.
Silver to Gold costs an additional $7,500.
The Bronze-to-Silver upgrade adds activation access, sampling permission, another social post, another sign placement and four hospitality passes.
The Silver-to-Gold upgrade adds a larger footprint, another social post, six more passes, premium signage locations and a named-zone association.
A buyer should be able to connect those additions to its objective. If a brand does not need hospitality or naming rights, a custom activation package may be more suitable than Gold.
Avoid automatic pricing ratios such as “Gold must cost twice as much as Silver.” Different rights have different commercial and delivery implications.
Step 5: test whether the tier menu fits your capacity
Suppose the example event plans to sell:
Four Bronze packages.
Two Silver packages.
One Gold package.
Its maximum planned package revenue would be:
(4 × $3,000) + (2 × $7,500) + (1 × $15,000) = $42,000
That is revenue if every package sells at the stated price. It is not expected revenue or profit.
The same plan consumes the following inventory:
Inventory item | Required capacity |
|---|---|
Sponsor-page listings | 7 |
Dedicated social posts | 11 |
Standard sign placements | 8 |
Premium sign placements | 2 |
10-by-10-foot activation spaces | 2 |
10-by-20-foot activation spaces | 1 |
Hospitality passes | 32 |
Named-zone associations | 1 |
If the event can deliver only eight dedicated social posts, the proposed tier menu is already overcommitted.
Run this check before publication and repeat it after custom offers or package changes.
Step 6: handle exclusivity separately
Do not automatically add broad exclusivity to Gold.
First define the protected product category, locations, activities and term. Then identify which other opportunities would become unavailable.
For example, protection against competing energy drinks is different from protection against every beverage brand. It may affect different sponsors and different inventory.
If exclusivity is included in a published tier, make its boundaries visible. Ensure existing agreements allow you to offer it.
Copyable sponsorship tier planning template
Complete this table for each tier before publishing a proposal.
Planning field | What to record |
|---|---|
Tier name | Bronze, Silver, Gold or a descriptive alternative |
Buyer objective | The specific use case the package supports |
Included assets | Quantity, location, format and duration |
Asking price | Total price for the defined scope |
Pricing rationale | Supporting comparisons and internal assumptions |
Delivery costs | Organizer costs created by the package |
Sponsor responsibilities | Staffing, production, products and approvals |
Available quantity | Number of packages that can actually be delivered |
Restrictions | Category, content, location and usage limits |
Measurement | Evidence the organizer will provide |
Upgrade explanation | What changes from the previous tier |
Internal approval | Person responsible for price and scope exceptions |
The completed table should let sales and operations describe the same offer.
Frequently asked questions
How many sponsorship tiers should an event offer?
Three can be a manageable starting point when the packages serve distinct needs. Use fewer if you have limited inventory. Add another level only when it creates a clear and deliverable option.
How much should Gold, Silver and Bronze cost?
There is no universal price for these labels. Set prices from the rights, audience context, comparable opportunities and delivery requirements of your own event.
Should every tier include an activation space?
No. Include it where it supports the package’s purpose and you have suitable capacity. A visibility-only package can still be useful if its scope is clear.
Should Gold include everything in Silver?
It can, but the full matrix should still list every included right. Replacing a standard placement with a premium placement is different from including both.
Can a sponsor buy a custom package?
You can offer customization when inventory and delivery capacity allow it. Recalculate the scope and update availability so the custom package does not conflict with another sale.
Present packages that brands can compare
A useful tier menu makes the differences visible: what the sponsor can do, what the organizer will deliver and what each upgrade costs.
Once your packages and availability are defined, explore Anvara for rightsholders to put those opportunities in front of brands.
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