Home for Ambitious Athletes

$5,500

Available on request

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Overview AthletEX gives former college and professional athletes back the thing that ends with the last season: a team that meets to train. It runs chapters in New York, Boston and Denver, where members turn out for monthly Captains Practices, studio workouts, runs, watch parties and HYROX competitions, with a digital community, The Huddle, in between. Its own site puts the problem at 44 percent, the share of NCAA athletes who report struggling to find purpose after college sports. Founder and CEO Taylor Cohen played soccer and basketball at Washington University in St. Louis, played for FC Saarbrücken in Germany and won gold with Team USA at the 2022 Maccabi Games before starting it. On site The Captains Practice is the monthly fixture in each city, from a team lift at Club Athletic in lower Manhattan to a group run with LEVL in New York in May 2026. Sweat and Connect sessions put the group in a partner studio, such as MotivNY, Heroes Boston or the Lifetime Innovation Lab. The 2026 calendar also carried a HYROX combine with VTLZR, a hike at Green Mountain outside Denver and a run around Washington Park. In March 2026 all three chapters held March Madness watch parties the same night, in South Boston, on the Lower East Side and in Denver after a group run. Above the monthly calendar sit quarterly events, GameDay, Development Day and an annual Gala, plus community trips. Audience Everyone in the room played. Members come from NCAA and NAIA programs across soccer, basketball, track and field, football and lacrosse. The events are workouts and competitions, so members take part rather than watch. City Captains lead the chapters, and Campus Captains act as ambassadors on college campuses. Track record The community started in New York and had chapters running in Boston and Denver by early 2026. In the summer of 2024 it ran a Summer Fitness Passport across New York studios, with members earning rewards for attending events at Tone House, Barry's, AARMY, 54D, Training Lab, Swish House and Ice Cold Club, alongside a monthly cool-down series with Ice Cold Club. Brand presence Partners come in at three levels. A corporate partner is built into every touchpoint, from the monthly Captains Practices and quarterly events to content made with the members. An event partner takes title or supporting position on GameDay, the Gala or Development Day, with on-site activation and direct time with the athletes. A digital partner sits in The Training Room, the site's directory of brands and services for fitness, recovery, wellness and career. Studios also partner by hosting a Captains Practice or holding class spots and discounts for members.

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650 Broadway

Brooklyn, NY

New York

New York, NY

Boston

New York, NY

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$5,500.00