AURA transforms San Francisco’s iconic Grace Cathedral into an immersive world of light, music and projection. This 45-minute, 360-degree seated experience combines stunning video mapping and an original score to explore the connection between humanity and nature. Created by Moment Factory and co-presented by Fever, AURA has welcomed 2 million+ attendees globally , with a 4.43/5 rating, and is projected to reach 150,000+ attendees in San Francisco for the first year. With 2–3 sessions per day and 300–800 guests per session, it offers strong scale and consistent audience engagement. The audience is primarily 35–44, followed by 45–54, with a 60/40 male-female split and a significant share of visitors from outside San Francisco. Set inside one of the city’s most iconic landmarks, AURA offers brands a premium opportunity to connect with a culturally engaged, affluent and travel-oriented audience. It is particularly relevant for hotels, finance, clothing, travel, wellness and premium lifestyle brands looking for a category-exclusive partnership. Opportunities can include onsite visibility (signage, an activation space in the Cathedral courtyard, etc.), as well as digital integration and amplification through Fever and Secret Media Network channels.