Overview Encompass Media Group prints an advertiser's artwork on the cardboard sleeve around a hot coffee cup, and the barista hands it over with the drink at the counter. The sleeves go to coffee shops, delis, cafes and bagel stores in a network Encompass puts at more than 55,000 locations nationwide, and a campaign is placed by zip code, by city or by radius from a point, from one neighborhood up to a national rollout. Encompass is a New York out-of-home company founded in 2001 by Don Winter and Adam Pierce, and sleeves are one of more than 25 media properties it runs. On site The sleeve measures 9 by 2.5 inches flat and wraps the cup. Encompass's creative team designs it with the advertiser or its agency, then prints it and ships it to the participating shops. Most sleeves carry a QR code or a promo code beside the artwork, so the cup doubles as the response path. Targeting can also be filtered by demographics and income around the chosen area. Audience The placement travels with the buyer. Encompass describes the cup going from the counter through streets, offices, subways and campuses, and puts average exposure at 20 to 60 minutes per cup, the time it takes to finish the drink. Track record The FRIENDS Experience put 50,000 sleeves into more than 100 Seattle coffee shops, each with a QR code that sold tickets to the exhibit. Fidium Fiber Internet ran sleeves with a QR code for instant sign-up. Encompass says it has run campaigns in more than 400 markets, and it has been named to the Inc. 500. Brand presence Every program closes with a proof-of-performance report covering where sleeves ran and how many went out, and QR scans or promo-code redemptions carry the response back. Clients can follow a program in real time in Encompass's tracking applications. Design, production and shipping to the shops are part of the buy.