Overview The Great Jones County Fair is a marquee summer event in the Midwest, drawing more than 100,000 annual attendees to Monticello, Iowa across a 174-year history. The fair blends agricultural tradition with big-stage entertainment and a modern digital footprint, anchored by a grandstand that regularly draws over 46,000 fans. On site The grandstand hosts concerts and dirt events across the run of the fair. Across the fairgrounds, attendees find classic fair rides, 4-H and FFA competitions, and curated food and exhibitor zones. Brand signage, event programs and on-site activation sit throughout the footprint. Audience The fair draws a loyal, family-oriented Midwest audience, with more than 100,000 attendees coming through the gates each year and over 46,000 of them filling the grandstand. Talent Past grandstand headliners include Lainey Wilson, Creed and Switchfoot, spanning country, rock and alternative. The upcoming lineup is announced ahead of each summer's fair. Track record Now in its 174th year, the fair pairs longevity with measurable reach: 3.9 million-plus digital impressions in 2024 and more than 2,300 radio spots supporting the event. Attendance has held above 100,000 annually, with the grandstand clearing 46,000. Brand presence Sponsorship tiers are flexible and scale from digital mentions to entrance banner placement and souvenir brochure logo inclusion. Partners also receive on-site signage, event program presence, branded content, radio integrations and inclusion in the fair's digital impression base.