Overview Kitz Legends Night is the black-tie awards gala that opens Hahnenkamm Week in Kitzbühel, home of the Streif downhill. Hofmann Experience, Sophie Hofmann's Kitzbühel events agency, built it into the week's kick-off party for ski racing's greats. It now moves to Schloss Kaps, a historic private estate in town, and runs smaller: 100 seats at dinner and a new invitation-only Leadership Forum the day before for around 55 business leaders, investors and athletes. On site The forum runs by day and the gala by night, both at Schloss Kaps. The daytime programme is built around courage and resilience, with four starting themes: decision making under pressure, leadership and legacy, wealth and longevity, and AI and the next generation. At night guests arrive over a black carpet, sit down to a dinner cooked under the direction of Dahlmann, and watch the award ceremony as a staged show with live entertainment. The Legends party follows, with international DJs and the beverage partners pouring. Audience Hofmann Experience picks every seat, split evenly between sport and business: C-level executives, entrepreneurs, investors and family offices next to ski legends, athletes and sport brands. Hofmann estimates 60% men and 40% women, mostly aged 35 to 65, with 40% from Austria, 35% from the rest of the DACH region and 25% from the UK, the US and elsewhere in Europe. Talent and Influencers ORF commentator Oliver Polzer, the Austrian voice of men's World Cup racing, hosts with entrepreneur and Laureus patron Caro Daur. A committee of ski legends picks the winners, among them Maria Höfl-Riesch, Ivica Kostelić, Lizz Görgl, Jan Hudec, Alexander Köll and Joachim Puchner. The Inspiration Award has gone to Lindsey Vonn, Didier Cuche, Willy Bogner, Franz Klammer and Bode Miller. The forum's programme board is Paul Schif of Athletes Alliance, Dr. Stephan Sigrist of the think tank W.I.R.E., tax lawyer Dr. Maren Gräfe and Alexander Köll, with a seat kept for the Presenting Partner. Track record The gala has grown from about 250 guests at Hotel zur Tenne to 400 at the Grand Tirolia before the move to a smaller room. Hofmann Experience reports 22 million print readers, 319 million digital users, 1.3 million radio listeners and 44 TV broadcasts, worth more than 2.5 million euros in advertising value. Hahnenkamm race days draw more than 85,000 spectators and over 100 broadcasters. Brand presence Partners own a moment of the night. Red Bull has run the stage programme, Range Rover the guest shuttles, Moët the champagne reception, Armand de Brignac the VIP bar, Kronehit the black carpet and GlobeAir a VIP lounge. Packages run from a Founding Partner, whose brand takes the gala's title, through Presenting, Legacy and Supporting tiers to a drinks partner and Friends of the Legends. Only the top three include forum seats. Range Rover holds the automotive category.